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LURE: Museum of Baits and Bites
April 2025

LURE was a project from my course, Identity Systems II. I was tasked with making a flexible brand identity for a theoretical museum of my choice. I decided to make a museum that would encourage learning more about fishing as a hobby and embody the warm feeling of summer. I began by creating a three-by-three brand square ideation that ended up really powering my advertisements later. I chose a fun, clean typeface and created unique vowel replacements to help with the museum's recognition. From there, I built my visualization of summer through the color palette and textures for the images I would use. I then made mockups for several touchpoints for a potential visitor.

This project taught me a lot about patience and adaptability. It was my first project that didn’t require specific artifacts, and did require me to consider growth and endless possibilities.

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